Wednesday, July 21, 2010

Subaru offering Internet option on 2011 Outback



If you are frequently trying to find a mobile Wi-Fi hotspot, maybe the new Subaru Outback is for you.

The automaker will be offering Wi-Fi in its 2011 Subaru Outback, and offers Internet access for 10 or more users up to 150 feet around the car. The device is a $499 option, plus a $35 activation fee. Subaru is providing the first three months for free, and then its $29 a month.

General Motors and Chrysler offer similar setups, and we were kind of confused as to why this whole idea makes sense. But then we found this handy chart showing the costs of a variety of smart phones, and now the whole Internet-in-your-car thing seems a lot more desirable.

For 24 months, the Subaru plan will cost you $1,164. The average iPhone user is paying $2,838 for that same timeframe.

Obviously it doesn't make sense for everyone -- only folks who are often in and around their vehicles and can stand to be disconnected while they walk away for a bit. And, naturally, this price equation doesn't factor in the price of a brand new Subaru Outback, which goes for $22,995.

But at least you can drive it, and not just stare at it and poke at it.

The folks over at Kicking Tires say it doesn't make sense to get in-car WiFi, because you can just buy a mobile hotspot and carry it with you for cheaper. Which is another option.

-- Sharon Silke Carty/Drive On

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